Iindaba zeshishini

"Iphepha elimhlophe le-2023 yePepa leSilwanyane" likhutshiwe, ligubungela iindlela ezisi-8 eziphambili kushishino lwezilwanyana zaseTshayina ngo-2023.

Kutshanje, "iPhepha leNgcaciso yoShishino lweZilwanyana lika-2023" likhutshwe ngokudibeneyo yi-Ocean Engine (iqonga lentengiso e-China) kunye ne-Euromonitor International (inkampani ebonelela ngolwazi neenkcukacha zeshishini).

UCanzibe 20, 2023

Kutshanje, i-"2023 Pet Industry White Paper" ikhutshwe ngokudibeneyo yi-Ocean Engine (iqonga lentengiso e-China) kunye ne-Euromonitor International (inkampani ebonelela ngolwazi lweshishini kunye neenkcukacha). Ukudibanisa i-ecosystem ye-Douyin pet pet ecosystem kunye nedatha yophando lwabathengi be-Euromonitor, le ngxelo ibonelela ngeenkcukacha ezicacileyo kwintengiso ye-intanethi kunye nokukhula koshishino lwezilwanyana zasekhaya kwaye ihlalutya nzulu imeko yophuhliso kunye nentsingiselo yoshishino lwezilwanyana zasekhaya laseTshayina ukusuka kule miba mithathu ilandelayo.

Umthombo weReferensi: [Ocean Insights] 

Isishwankathelo seMarike


1. Ishishini lezilwanyana zasekhaya laseTshayina linamava amanqanaba amathathu angundoqo ophuhliso kule minyaka imbalwa idlulileyo, kwaye ngoku lingena kwixesha lokukhula ngocwangco oluqhutywa kukuphuculwa kokusetyenziswa kwezilwanyana zasekhaya. Idatha ibonisa ukuba abaqhubi abaphambili bophuhliso olukhawulezayo kunye nokuvela kweshishini lezilwanyana zasekhaya laseTshayina libandakanya ukukhula koqoqosho, utshintsho kulwakhiwo lwabemi, utshintsho kwindlela yokucinga yokugcina izilwanyana, kunye nophuhliso lwe-intanethi.



2. Ngo-2022, ubungakanani bemarike yeshishini lezilwanyana zasekhaya laseTshayina lafikelela kwi-84.7 yeebhiliyoni zeeyuan, nto leyo eyayisenza ukuba ibeyeyesibini ngobukhulu intengiso yezilwanyana zasekhaya emhlabeni. Xa kuthelekiswa neemarike zangaphandle ezikhulileyo, umndilili wokusetyenziswa kwekhaya e-China uphantsi, nto leyo ebonisa amandla ophuhliso kwixesha elizayo.



3. Lilonke, icandelo lokutya kwezilwanyana zasekhaya lingundoqo kushishino lwezilwanyana zasekhaya kwaye lisaqhubeka nokukhokela uphuhliso olukhawulezayo lweshishini. Kwimarike yokutya kwezilwanyana zasekhaya, ubungakanani bemarike yekati kunye nesantya sokukhula zombini zidlula ezo zentengiso yezinja. I-China ingene kwiminyaka "yoqoqosho lwekati" kunye nokutya okomileyo okusele kuqhelekileyo, ngelixa ukutya okumanzi kunye ne-snacks kukhula ngokukhawuleza.



4. Ukuthengiswa kwempahla yezilwanyana kuyanda ngokuthe ngcembe. Ngo-2022, ubungakanani bentengiso yempahla yezilwanyana zasekhaya bufikelele kwi-34 yeebhiliyoni zeeyuan, kubalelwa kwi-40% yesabelo semarike. Ukhuphiswano kule marike luhlala lusasazekile ngokufanelekileyo, kwaye intengiso iselulwandle olungasetyenziswanga kwiinkampani ezininzi.


8 Iimpawu eziphambili


Ingxelo ichaza abasebenzisi bezilwanyana zasekhaya zikaDouyin njengabona bantu bajolise kubo, kwaye ngokwembono "yabantu, iimpahla, kunye neemarike", yenza ezi zigwebo zilandelayo malunga neendlela kushishino lwezilwanyana zaseTshayina.


Umzila 1: Ishishini lezilwanyana zasekhaya litsala abantu ababhinqileyo abaninzi, iGeneration Z, kunye nabantu abavela kwizixeko ezikumgangatho ophezulu, kunye namacandelwana ahlukeneyo abonisa i-polarization emininzi.



Umzila 2: Inani labanini bezilwanyana zasekhaya liya lisanda, kwaye iDouyin iye yaba lelona qonga liphambili labathengi ukuba bafunde kwaye bathenge iimveliso ezinxulumene nezilwanyana zasekhaya.



Umzila 3: Izithako zokutya kwezilwanyana ziba zendalo kwaye zisempilweni, kunye nezithako zohlobo lwe "element" ziba zixhaphake kakhulu ekuxutyweni kokutya kwesilwanyana.



Umzila 4: Ukusebenza kokutya kwesilwanyana sasekhaya kwahlulwa ngakumbi, kwaye ingqwalasela yokutya kwesilwanyana esineenzuzo ezinxulumene "nempilo yengqondo" iyanda.



Umzila 5: Ukuqonda kwabathengi ngococeko lwezilwanyana zasekhaya kuphakanyisiwe, kwaye iimveliso zokulungisa izilwanyana zidibanisa iimfuno zonyango kunye nezempilo kunye neemfuno zobuhle. Ukusetyenziswa kwezinto ezigxotha izinambuzane kuyakhula, kunye nentakumba kunye neekhola zenja yamakhalane zisiba yinto eqhelekileyo yokwenza izinto ezintsha.



Umzila 6: Itekhnoloji ikhulula izandla. Iimveliso zezilwanyana zasekhaya ezihlakaniphile zidityaniswa ngokupheleleyo kubomi bemihla ngemihla kwaye zikhulula ixesha kubanini bezilwanyana zasekhaya.



Umzila 7: Ukuthengwa kwe-intanethi kwindawo enye kuye kwaba yinto eqhelekileyo, kwaye i-Douyin iye yaba yindawo ephakathi kubasebenzisi bokuthenga.



Umzila 8: Izicwangciso zentengiso ezisebenzisanayo zinokwenza nzulu ukubandakanyeka kwabasebenzisi kunye nokukhulisa ixabiso lophawu.


Isikhokelo sokuKhula


Kwinxalenye yokugqibela yengxelo, esekelwe kuhlalutyo oluneenkcukacha lwemeko yangoku yoshishino kunye neendlela zophuhliso kumacandelo amabini okuqala, iphakamisa isikhokelo sesicwangciso se-3C sokusebenza koshishino lwezilwanyana zasekhaya likaDouyin kwiinkalo ezintathu - umthengi, imveliso, kunye nomxholo. .


Ubuchule boMthengi:

Gxininisa kwiintlobo ezintathu eziphambili zamaqela abasebenzisi kwaye udlulise amaxabiso angundoqo ngokuchanekileyo. Iibrendi kufuneka zinike ingqwalasela kwizinto ezingundoqo zokuthengwa kwala maqela mathathu aphambili abasebenzisi kwaye zijongane neemfuno zabo eziphambili.



IQhinga loRhwebo:

Lola ukuqonda kwiindlela zemfuno kunye nokwandisa imigca yemveliso. Iintlobo zezilwanyana zasekhaya kufuneka zingene kwimakethi ephakathi ukuya kwephezulu, zikhuthaze ukuphuculwa kweemveliso okanye ukunyuswa kwebrand, zithabathe ithuba elibonelelwe ngokusebenza kokutya kwesilwanyana sasekhaya ukuya kwicandelo lentengiso, kwaye zisebenzise iipakethe ezinkulu zobukhulu ukuhlangabezana neendleko zabasebenzisi- iimfuno ezisebenzayo.




Isicwangciso somxholo:

Gxininisa ubudlelwane nabasebenzisi ngokudala umxholo osekwe ngokwemeko kunye nothe nkqo. Ngokukodwa, iibhrendi kufuneka zenze izicwangciso zomxholo ngokusekwe kwimeko yokusetyenziswa kwabasebenzisi, ukuthotyelwa kwemfuno ebangwayo kunye nonikezelo lweengoma ezahlukeneyo zomxholo, babambe iimpawu zeentlobo ezidumileyo. kwaye udale umxholo othe nkqo obhenela kubasebenzisi, kwaye usebenzise izihloko ezishushu ukunyusa ukuvezwa ngokuphuma kwimida ekhoyo.




Ekupheleni kwengxelo, ukuthatha iimpawu ze-5 ezifana ne-McFoodie njengamatyala abameli, ihlalutya izicwangciso zabo zonxibelelwano lokuthengisa kwi-platform ye-Douyin. Kwimeko yezoqoqosho yanamhlanje ekhuphisanayo, le ngxelo yoshishino inokunceda abasebenzi beshishini lezilwanyana ukuba baphumelele imakethi ngexesha lokuphucula ishishini. 



Sinokuhlalutya idatha kunye nokuqonda okuvezwa kule ngxelo yeshishini eligunyazisiweyo ukuze siqonde kwaye sibambe iintsingiselo ezintsha kushishino lwezilwanyana zasekhaya, ukubamba iimfuno zemarike ngokukhawuleza, ukubonisa iingenelo zethu ezizodwa, kwaye sihlengahlengise isicwangciso ngokukhawuleza xa kuyimfuneko ukwamkela amathuba amatsha kunye nemingeni.


Ulwazi olusisiseko
  • Unyakakelwe
    --
  • Uhlobo lweshishini
    --
  • Ilizwe / Ingingqi
    --
  • Ishishini eliphambili
    --
  • Iimveliso eziphambili
    --
  • Ishishini lomntu osemthethweni
    --
  • Abasebenzi bazonke
    --
  • Ixabiso lokuphuma lonyaka
    --
  • Ukuthengisa ngaphandle
    --
  • Abathengi abasebenzayo
    --

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