Litaba tsa indasteri

"2023 Pet Industry White Paper" e ile ea lokolloa, e akaretsa mekhoa e 8 ea bohlokoa ea indasteri ea liphoofolo tse ruuoang lapeng ea China ka 2023.

Haufinyane tjena, "2023 Pet Industry White Paper" e ile ea lokolloa ka kopanelo ke Ocean Engine (sethala sa lipapatso Chaena) le Euromonitor International (k'hamphani e fanang ka boitsebiso le boitsebiso ba indasteri).

Mots'eanong 20, 2023

Haufinyane tjena, "2023 Pet Industry White Paper" e ile ea lokolloa ka kopanelo ke Ocean Engine (sethala sa papatso Chaena) le Euromonitor International (k'hamphani e fanang ka tlhahisoleseding le boitsebiso ba indasteri). E kopanya tikoloho ea indasteri ea liphoofolo tse ruuoang lapeng ea Douyin le data ea lipatlisiso tsa bareki ba Euromonitor, tlaleho e fana ka lintlha tse qaqileng mabapi le papatso ea inthanete le kholo ea indasteri ea liphoofolo tse ruuoang lapeng mme e sekaseka ka botebo boemo ba nts'etsopele le mekhoa ea indasteri ea liphoofolo tsa lapeng ea China ho tsoa likarolong tse tharo tse latelang.

Mohloli oa litšupiso: [Ocean Insights] 

Kakaretso ea 'Maraka


1. Indasteri ea liphoofolo tse ruuoang lapeng ea Chaena e bile le methati e meraro ea mantlha ea nts'etsopele lilemong tse mashome a seng makae tse fetileng, 'me hajoale e kena nakong ea kholo e hlophisehileng e susumetsoang ke ntlafatso ea tšebeliso ea liphoofolo tsa lapeng. Lintlha li bonts'a hore lits'ebetso tsa mantlha tsa nts'etsopele e potlakileng le kholo ea indasteri ea liphoofolo tse ruuoang lapeng tsa China li kenyelletsa kholo ea moruo, liphetoho tsa sebopeho sa baahi, phetoho ea maikutlo a ho boloka liphoofolo, le nts'etsopele ea Marang-rang.



2. Ka 2022, boholo ba mmaraka oa indasteri ea liphoofolo tse ruuoang lapeng la China bo fihlile li-yuan tse libilione tse 84.7, e leng ho etsang hore e be 'maraka oa bobeli o moholo ka ho fetisisa lefatšeng. Ha ho bapisoa le limmaraka tse seng li hōlile, tšebeliso e tloaelehileng ea malapa Chaena e batla e le tlaase, e fana ka maikutlo a hore ho na le menyetla e mengata ea tsoelo-pele nakong e tlang.



3. Ka kakaretso, lefapha la lijo tsa liphoofolo tse ruuoang lapeng ke lona le ka sehloohong indastering ea liphoofolo tse ruuoang lapeng 'me le ntse le tsoela pele ho etella pele nts'etsopele e potlakileng ea indasteri. Mmarakeng oa lijo tsa liphoofolo tse ruuoang lapeng, boholo ba 'maraka oa likatse le sekhahla sa kholo ea kholo li feta tsa' maraka oa lintja. China e kene lilemong tsa "moruo oa likatse" ka lijo tse omeletseng li ntse li le teng, ha lijo tse metsi le lijo tse bobebe li ntse li hola ka potlako.



4. Thekiso ea thepa ea lapeng e ntse e eketseha butle-butle. Ka 2022, boholo ba 'maraka oa thepa ea lapeng bo fihlile li-yuan tse limilione tse likete tse 34, e leng karolo ea 40% ea karolo ea mmaraka. Tlhōlisano 'marakeng ona e ntse e hasane ka mokhoa o nepahetseng,' me mmaraka e ntse e le leoatle le leputsoa le sa sebelisoang bakeng sa lik'hamphani tse ngata.


8 Mekhoa ea Bohlokoa


Tlaleho e hlahisa basebelisi ba liphoofolo tse ruuoang lapeng tsa Douyin e le bona bao ho buuoang ka bona, le ho latela maikutlo a "batho, thepa le limmaraka", e fana ka likahlolo tse latelang mabapi le mekhoa ea indasteri ea liphoofolo tsa lapeng ea China.


Mokhoa oa 1: Indasteri ea liphoofolo tse ruuoang lapeng e hohela basali ba bangata, Generation Z, le batho ba tsoang litoropong tse maemong a holimo, 'me likaroloana tse fapaneng li bonts'a polarization.



Mokhoa oa 2: Palo ea beng ba liphoofolo tsa lapeng e ntse e eketseha, 'me Douyin e fetoha sethala sa mantlha sa bareki ho ithuta le ho reka lihlahisoa tse amanang le liphoofolo.



Mokhoa oa 3: Metsoako ea lijo tsa liphoofolo tse ruuoang lapeng e ntse e fetoha ea tlhaho le e phetseng hantle, 'me metsoako ea mofuta oa "element" e ntse e atile mefuteng ea lijo tsa lapeng.



Mokhoa oa 4: Ho sebetsa hantle ha lijo tsa liphoofolo tse ruuoang lapeng ho ntse ho aroloa hape, 'me tlhokomelo ea lijo tsa lapeng tse nang le "bophelo bo botle ba kelello" e ntse e eketseha.



Mokhoa oa 5: Temoho ea bareki mabapi le bohloeki ba liphoofolo tse ruuoang lapeng e phahame, 'me lihlahisoa tsa ho lokisa liphoofolo li kopanya litlhoko tsa bongaka le tsa bophelo bo botle le litlhoko tsa botle. Tšebeliso ea lintho tse lelekang likokoanyana e ntse e hola, 'me melala ea lintja tsa letsetse e fetoha tloaelo e ncha.



Mokhoa oa 6: Theknoloji e lokolla matsoho. Lihlahisoa tse bohlale tsa liphoofolo tse ruuoang lapeng li ntse li kenella ka botlalo bophelong ba letsatsi le letsatsi mme li lokolla nako bakeng sa beng ba liphoofolo tsa lapeng.



Mokhoa oa 7: Ho reka ha 'ngoe inthaneteng ho se ho tloaelehile, 'me Douyin e se e le setsi sa mantlha sa basebelisi ba ho reka.



Mokhoa oa 8: Maano a ho bapatsa a sebetsang a ka tebisa tšebelisano ea basebelisi le ho holisa boleng ba brand.


Tataiso ea Kholo


Karolong ea ho qetela ea tlaleho, e ipapisitse le tlhahlobo e qaqileng ea boemo ba hajoale ba indasteri le mekhoa ea nts'etsopele likarolong tse peli tsa pele, e sisinya tataiso ea leano la 3C bakeng sa ts'ebetso ea indasteri ea liphoofolo tse ruuoang lapeng ea Douyin ho tsoa likarolong tse tharo - bareki, thepa le litaba. .


Leano la Bareki:

Tsepamisa maikutlo holim'a mefuta e meraro ea lihlopha tsa basebelisi 'me u fane ka litekanyetso tsa mantlha ka nepo. Lihlahisoa li tlameha ho ela hloko lintlha tsa mantlha tsa ho reka tsa lihlopha tsena tse tharo tse kholo tsa basebelisi le ho khotsofatsa litlhoko tsa bona tsa mantlha.



Leano la thepa:

Totobatsa temohisiso mabapi le mekhoa ea tlhokeho le ho holisa mekhoa ea lihlahisoa. Li-brand tsa liphoofolo tse ruuoang lapeng li hloka ho kena 'marakeng oa maemo a holimo ho isa ho a holimo, ho khothaletsa ntlafatso ea lihlahisoa kapa ho phahamisoa ha lets'oao, ho nka monyetla o fanoeng ke phepo e nepahetseng ea liphoofolo tse ruuoang lapeng ho fetela karolong e holimo ea mmaraka, le ho sebelisa boholo ba liphutheloana ho kopana le litšenyehelo tsa basebelisi- litlhoko tse sebetsang hantle.




Leano la litaba:

Matlafatsa likamano le basebelisi ka ho theha litaba tse thehiloeng ho maemo le tse theohileng. Haholo-holo, lihlahisoa li tlameha ho theha maano a litaba a ipapisitseng le maemo a ts'ebeliso ea basebelisi, ho leka-lekana ha tlhokahalo le phepelo ea lipina tse fapaneng, ho utloisisa litšobotsi tsa mefuta e tsebahalang. le ho theha litaba tse otlolohileng tse khahlang basebelisi, 'me u sebelise lihlooho tse chesang ho eketsa ho pepeseha ka ho tsoa mefokolong e teng.




Qetellong ea tlaleho, ho nka lihlahisoa tsa 5 tse kang McFoodie e le linyeoe tsa baemeli, e hlahloba mekhoa ea bona ea puisano ea papatso sethaleng sa Douyin. Boemong ba kajeno ba tlholisano ea moruo, tlaleho ena ea indasteri e ka thusa litsebi tsa indasteri ea liphoofolo tse ruuoang lapeng ho hapa 'maraka nakong ea ntlafatso ea indasteri. 



Re ka sekaseka datha le lintlha tse hlahisoang tlalehong ena ea indasteri e nang le matla a ho utloisisa le ho utloisisa mekhoa e mecha indastering ea liphoofolo tse ruuoang lapeng, ho fumana litlhoko tsa 'maraka ka nepo, ho bonts'a melemo ea rona e ikhethang, le ho lokisa maano hang ha ho hlokahala ho amohela menyetla le liphephetso tse ncha.


Tlhahisoleseling ea mantlha
  • Selemo se thehiloe
    --
  • Mofuta oa Khoebo
    --
  • Naha / Setereke
    --
  • Indasteri ea mantlha
    --
  • Lihlahisoa tsa mantlha
    --
  • Khoebo ea molao ea molao
    --
  • Basebetsi ka kakaretso
    --
  • Boleng ba ho hlahisa selemo le selemo
    --
  • Mmaraka oa kantle ho naha
    --
  • Bareki ba Kopaneng
    --

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