Nhau

Iyo "2023 Pet Indasitiri White Pepa" yakaburitswa, ichivhara 8 akakosha maitiro eChina pet indasitiri muna 2023.

Munguva pfupi yapfuura, "2023 Pet Industry White Paper" yakabudiswa pamwe neOcean Engine (nzvimbo yekushambadza kuChina) neEuromonitor International (kambani inopa ruzivo nedata zveindasitiri).

Chivabvu 20, 2023

Munguva pfupi yapfuura, "2023 Pet Industry White Paper" yakaburitswa zvakabatana neOcean Engine (nzvimbo yekushambadzira muChina) uye Euromonitor International (kambani inopa ruzivo rweindasitiri uye data). Kubatanidza Douyin pet indasitiri ecosystem neEuromonitor mutengi data rekutsvagisa, chirevo chinopa ruzivo rwakadzama mukushambadzira kwepamhepo uye kukura kweindasitiri yezvipfuyo uye inoongorora zvakadzama mamiriro ekusimudzira uye mafambiro eindasitiri yezvipfuyo yeChina kubva pazvinhu zvitatu zvinotevera.

Reference source: [Ocean Insights] 

Market Overview


1. Indasitiri yekuChina yezvipfuyo yakasangana nematanho matatu akakosha ebudiriro mukati memakumi mashoma emakore apfuura, uye parizvino iri kupinda munguva yekukura kwakarongeka kunosundwa nekuvandudzwa kwekushandiswa kwezvipfuyo zvenyika. Dhata inoratidza kuti madhiraivha makuru ekukurumidza kusimudzira uye shanduko yeChinese pet indasitiri anosanganisira kukura kwehupfumi, shanduko yehuwandu hwehuwandu, shanduko yemaitiro ekuchengeta zvipfuwo, uye kusimudzira internet.



2. Muna 2022, kukura kwemusika weindasitiri yezvipfuyo zvekuChina kwakasvika 84.7 bhiriyoni yeyuan, zvichiita kuti ive yechipiri pamusika mukuru wezvipfuyo pasi rose. Zvichienzaniswa nemisika yekunze ine ruzivo, avhareji yekushandisa mudzimba muChina yakadzikira, zvichiratidza kugona kukuru kwebudiriro mune ramangwana.



3. Pakazere, chikamu chekudya kwezvipfuyo ndicho chikuru cheindasitiri yezvipfuyo uye chiri kuramba chichitungamira budiriro yeindasitiri nekukurumidza. Mumusika wekudya kwezvipfuyo, saizi yemusika wekati uye kukura kwekukura zvese zvinopfuura izvo zvemusika wembwa. China yapinda muzera re "cat economy" nechikafu chakaoma chasara chiri chakanyanya, nepo chikafu chemvura uye chikafu chiri kukura nekukurumidza.



4. Kutengeswa kwezvipfuyo kuri kuramba kuchiwedzera. Muna 2022, saizi yemusika wekutengesa zvipfuyo yakasvika 34 bhiriyoni yuan, ichiverengera makumi mana muzana emugove wemusika. Makwikwi ari mumusika uyu anoramba akapararira zvakaringana, uye musika uchiri gungwa rebhuruu risina kuvharwa kumakambani mazhinji.


8 Mafambiro Akakosha


Chirevo chinoratidzira vashandisi vezvipfuyo zveDouyin sevanonyanya kutariswa vateereri, uye kubva pamaonero e "vanhu, zvinhu, uye misika", inoita mitongo inotevera pamusoro pemaitiro eChina indasitiri yezvipfuyo.


Maitiro 1: Indasitiri yezvipfuyo iri kukwezva vakadzi vakawanda, Generation Z, uye vanhu vanobva kumaguta epamusoro-soro, uye akasiyana-siyana madiki ari kuratidza akawanda polarization.



Maitiro 2: Huwandu hwevaridzi vezvipfuyo huri kuwedzera, neDouyin ichiva chikuva chikuru chekuti vatengi vadzidze nezve uye kutenga zvigadzirwa zvine chekuita nezvipfuyo.



Maitiro 3: Zvikafu zvechipfuwo zvinongedzo zviri kuita zvechisikigo uye zvine hutano, ne "element" mhando yezvigadzirwa zvinowedzera kuwanda mukugadzirwa kwechikafu chemhuka.



Maitiro 4: Kushanda kwechikafu chemhuka kunoparadzaniswa zvakare, uye kutarisa kwechikafu chemhuka ne "utano hwepfungwa" mabhenefiti ari kuwedzera.



Maitiro 5: Kuziva kwevatengi nezvehutsanana hwemhuka kunokwidziridzwa, uye zvigadzirwa zvekushongedza zvipfuyo zvinosanganisa zvinodiwa zvekurapa nezvehutano nerunako zvinodiwa. Kushandiswa kwemishonga inodzinga zvipembenene kuri kukura, nemakora akaita senhata netikwekwe achiva muitiro mutsva.



Maitiro 6: Technology inosunungura maoko. Zvigadzirwa zveSmart pet zviri kunyatsobatanidzwa muhupenyu hwezuva nezuva uye kusunungura nguva yevaridzi vezvipfuyo.



Maitiro 7: Kutenga kwepamhepo kumwe chete kwave kukuru, uye Douyin yave nzvimbo yepakati yevashandisi kutenga.



Maitiro 8: Interactive kushambadzira mazano anogona kudzamisa mushandisi kubatikana uye kuwedzera kukosha kwemhando.


Kukura Guide


Muchikamu chekupedzisira chemushumo, zvichibva pakuongorora kwakadzama kwemamiriro eindasitiri ikozvino uye mafambiro ebudiriro muzvikamu zviviri zvekutanga, inokurudzira 3C zano rekutungamira rekushanda kweindasitiri yezvipfuyo zveDouyin kubva pazvinhu zvitatu - mutengi, zvigadzirwa, uye zvirimo. .


Consumer Strategy:

Tarisa pamhando nhatu huru dzemapoka evashandisi uye taura zvakakosha zvakakosha. Mabhureki anofanirwa kutarisisa kune zvakakosha zvekutenga zvinhu zveaya mapoka makuru matatu evashandisi uye kutarisira kune avo epakati zvavanoda.



Commodity Strategy:

Rodza manzwisisiro mumaitiro ekudiwa uye wedzera mitsara yechigadzirwa. Mhando dzezvipfuyo dzinofanirwa kupinda mumusika wepakati-kusvika-wepamusoro-soro, kusimudzira kukwidziridzwa kwezvigadzirwa kana kukwidziridzwa kwemhando, kutora mukana wakapihwa nekubudirira kwechikafu chemhuka kuenda kuchikamu chemusika, uye kushandisa masaizi makuru epasuru kusangana nemutengo wevashandisi- zvinodikanwa zvinobudirira.




Content Strategy:

Dzamisa hukama nevashandisi kuburikidza nemamiriro-akavakirwa uye akatwasuka zvemukati kusikwa. Kunyanya, mabhureki anofanirwa kugadzira marongero emukati zvichienderana nekushandiswa kwemushandisi mamiriro, chiyero chinodiwa kubata uye kupa kune akasiyana emukati matiraki, kubata hunhu hwemhando dzakakurumbira. uye gadzira zvemukati zvinokwezva vashandisi, uye shandisa misoro inopisa kuti uwedzere kuratidzwa nekubuda kunze kwezvipimo zviripo.




Pakupera kweshumo, kutora 5 mhando dzakadai seMcFoodie semakesi anomiririra, inoongorora maitiro avo ekushambadzira ekukurukurirana papuratifomu yeDouyin. Mumamiriro ezvehupfumi anhasi ari kuwedzera kukwikwidza, iyi indasitiri rondedzero inogona kubatsira vashandi veindasitiri yezvipfuyo kuhwina musika panguva yekusimudzira indasitiri. 



Isu tinokwanisa kuongorora data neruzivo rwakaratidzwa mune ino indasitiri ine chiremera mushumo kuti tinzwisise uye tibate mafambiro matsva muindasitiri yezvipfuyo, kutora kudiwa kwemusika zvine hunyanzvi, kuratidza zvatakanakira zvakasarudzika, uye kugadzirisa zano nekukurumidza pazvinenge zvichidikanwa kugamuchira mikana mitsva nematambudziko.


Ruzivo rwekutanga
  • Gore rakatangwa
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  • Mhando yebhizinesi
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  • Nyika / Dunhu
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  • Indasitiri mainini
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  • Zvigadzirwa Zvikuru
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  • Enterprise munhu wepamutemo
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  • Vashandi vese
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  • Yevaridzi Kubuda Kukosha
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  • Mutengi Export
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  • Vakabatana vatengi
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