Nestlé Group inodyara zvine hungwaru muXinruipeng, uye inodyidzana kurima zvakanyanya musika weChinese pet.

Musi waZvita 23, 2022, Nestlé Boka yakazivisa kuti yakaisa mari muXinruipeng Pet Medical Group. Panguva imwecheteyo, Nestle Purina yakaita hurongwa hwekudyidzana naXinruipeng kurima zvakanyanya musika weChinese pet.

Nhoroondo yeNestle Purina 

Xinruipeng Boka iboka rakazara rebhizinesi rezvipenyu rine kurapwa kwemhuka sebhizinesi rayo guru uye budiriro yebhizinesi rakasiyana. Nestle Purina ikambani yechikafu chemhuka ine nhoroondo yemakore zana nemakumi maviri nemasere. Nehumbowo-hwakavakirwa patsvagiridzo yesainzi seyakanyanya kutyaira, Nestle yakazvipira "kuvandudza hupenyu hwezvipfuyo pasi rese". Nestle Purina, semucherechedzo unotungamira mumunda wekudya kwesainzi kwemhuka, yakazvipira kushandira pamwe neane chiremera uye chepamusoro chezvekurapa zvipfuyo zvemuno zviwanikwa pasirese kupa mhuka dzinovaraidza nevatengi huwandu hwakazara hwehunyanzvi masevhisi akadai. sekudyisa mhuka dzinovaraidza, kudya kwezvipfuyo, kurapwa kwezvipfuyo uye kutarisira mhuka dzinovaraidza. Uku kushandirapamwe kwehungwaru naXinruipeng kuChina kunoenderana zvakanyanya neNestle Purina's global business practice.

Peng Yonghe, sachigaro uye mutungamiri weXinruipeng Boka, akataura kuti Nestle Purina ine kuunganidzwa kwakadzama mukudya kwemhuka uye chikafu. Kutora mubatanidzwa wehungwaru semukana, mapato maviri aya achashanda pamwe chete kuti awedzere kubatana mumunda wezvekudya kwekutanga uye sainzi yehutano, uye nekupa huzere hwehupenyu kutenderera kurapwa, hutano uye hutano mhinduro kune makumi emamiriyoni emhuka dzinovaraidza muChina.

Chen Xiaodong, purezidhendi weNestle Purina China, akataura kuti Xinruipeng Boka, seboka rinotungamira rekurapa mhuka dzemhuka muChina, ine huwandu hwakasiyana hwehunyanzvi hwepamusoro zviwanikwa uye yakakwana yekurapa sevhisi ecosystem. Kudyidzana pakati peNestlé Purina naXinruipeng kunopa vatinoda vedu vanopfuyiwa zvimwe zvizere uye zvepamba zvekutanga-kirasi zvigadzirwa nemasevhisi.

Vachiomerera kupfungwa yesainzi yakavakirwa pauchapupu, Nestle Purina yakagadzira nzvimbo yekutanga pasi rose yehunyanzvi yekuchengeta zvipfuyo muna 1926. Kusvika parizvino, yakagadzira 8 R.&D nzvimbo mumakondinendi mashanu pasirese, uye yakaunza pamwechete vanopfuura mazana mashanu epamusoro ekuchengetedza mhuka dzinovaraidza nyanzvi dzekudya. Vagara vari pamberi pekuvandudza uye kubudirira muindasitiri yese kwezana, uye vakaramba vachizorodza indasitiri zviyero.

Nestle Purina ine mhando dzakawanda dzinozivikanwa pasi rose, dzakadai seyesainzi flagship brand - GN, cat wet food brand - Zhenzhi, pet dental health brand - Dental Health, etc. Kuchengeta kwayo mhuka dzinovaraidza kunovhara zvakasiyana-siyana zvinodiwa zvemhuka muhupenyu hwese kutenderera, senge chikafu chinopfuyo, chikafu, chikafu chinopihwa nechiremba, zvinovaka muviri, zvekushandisa uye mimwe minda.

"Ivhu rakaorera" remusika weChinese pet rine mukana wakakura wekusimudzira

Kubva apinda mumusika weChinese, Purina agara achitenda zvakasimba kuti "ivhu rakaorera" remusika weChinese pet rine mukana mukuru wekusimudzira. Kuitira kushandira zvirinani vatengi veChinese, vachitungamirwa nevatungamiriri veboka idzva, Purina akagadzira chirongwa chemakore mashanu nemakore gumi kuti chive chinotungamira mumusika weChinese pet, kutora mbiri-yepamusoro-yepamusoro uye misika mizhinji. -mavhiri dhiraivha madhizaini, marongero echigadzirwa pamwe nekusimudzira kwakabatana kwenzvimbo nepasirese zvakanakira, pamwe nechiteshi chiteshi chekushambadzira kwepamhepo nekunze kwepasirese, uye yakaisa mari ingangoita bhiriyoni imwe yekudyara mukuwedzera kweTianjin Purina fekitori yechikafu, ichibatanidza. Purina inotungamira pasi rose chikafu chakaoma uye tekinoroji yechikafu chakanyorova Taurira kugadzirwa kwemuno kuChina kuti upe vatengi vekuChina zvigadzirwa zvemhando yepamusoro uye masevhisi akavakirwa paumbowo-hwakavakirwa sainzi mafomula, emhando yepamusoro zvigadzirwa, uye maitiro akasimba ekugadzira.

Chiono cheXinruipeng Boka ndechekuti: kuve yepasirese pet pet yakazara sevhisi ecological chikuva, kuenderera mberi nekuongorora nekusimudzira kukosha kwehutano hwemhuka, uye kuvaka inoyevedza ecology yeindasitiri yezvipfuyo. Bhizinesi reXinruipeng Group rinovhara Pet Medical Group, Runhe Supply Chain Group, Duoyue Education Group, Beast Hill Diagnostics Division, Xinruipeng Research Institute, Kaisheng Culture Media, International Hospital Division, nezvimwe. inovhara mahombe anongedzo eiyo pet ecological industry chain. Boka iri rine zvipatara zvinopfuura chiuru zvezvipfuwo zvemarudzi akasiyana-siyana, zvakagoverwa mumaguta anopfuura zana akadai seBeijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, neChengdu. Ese mabhizinesi mamodules ari pasi peboka haangoshandire mukati chete, asi ave simba rakakosha rinoshumira indasitiri yese kuburikidza nebudiriro mumakore achangopfuura.

Pamusoro pekuenderera mberi nekusimbisa mabhenefiti ayo aripo ebhizinesi, Xinruipeng Boka rinopawo simba rakawanda kusimudzira tsvakiridzo yesainzi mumishonga yemhuka, kwete kungogumira kukurapa kwemhuka uye mamwe matavi esainzi yehupenyu, asi zvakare zvichibva paXinruipeng's yakasarudzika hierarchical kuongororwa uye chimiro chekurapa uye zviwanikwa zvechiremba. , mabhenefiti edata hombe rekurapa, uye hunyanzvi hwedhijitari kumisa hunyanzvi hwekudzidzisa tarenda, uye kuita kudyidzana kwehunyanzvi nemabhizinesi mumidziyo yekurapa, zvinodhaka, hutano uye hutano hwehutano, pamwe nemayunivhesiti nemasangano ekutsvagisa pamusoro pekucheka-kumucheto matekinoroji. , pamwe chete kuumba zvimwe uye zvirinani zvigadzirwa zvekuongorora nekurapa, kukurumidza kurima matarenda echidiki esainzi uye tekinoroji, uye kusimudzira kuvandudzwa nekuvandudzwa kwehunyanzvi hwekurapa dzinovaraidza dzekuChina. 

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