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TIZE- a professional custom pet products manufacturer and dog training device supplier since 2011.
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TIZE- a professional custom pet products manufacturer and dog training device supplier since 2011.
Recently, Niaoyuhuaxiang (a Chinese pet brand specializing in smart pet products) and Frost & Sullivan (a global growth consulting firm) jointly released the Pet Industry Green Book: "China Pet Supplies Consumption Trend Report 2023-2024."
Recently, Niaoyuhuaxiang (a Chinese pet brand specializing in smart pet products) and Frost & Sullivan (a global growth consulting firm) jointly released the Pet Industry Green Book: "China Pet Supplies Consumption Trend Report 2023-2024." This report conducts research and analysis on the development status of the Chinese pet industry market and its segmented sectors, the international pet industry market, and trends in pet brand marketing, delving into emerging trends in the future of the pet industry.
Next, I will extract and share with everyone a brief summary of the "Analysis of the Development of the Pet Supplies Industry" section from the report!
Market Overview
1. The pet supplies market is experiencing steady growth, with a rich variety of product categories and strong consumer willingness.
1.1 Currently, the size of the pet supplies market in China ranks second only to the United States, and it continues to show strong growth momentum, with vast potential for further expansion.
1.2 Daily pet necessities remain the primary category of expenditure for pet owners, consistently maintaining a high growth trend. Pet grooming and cleaning products follow closely behind.
1.3 With the further closeness of human-pet relationships, pet supply categories revolving around pet intelligence, interactive cohabitation, outdoor activities, and pet grooming will further diversify and expand.
2. The demand for refined pet care is increasing, and the usage scenarios for pet supplies are becoming more diverse.
2.1 The rising living standards of pet owners have led to an increased demand for daily cleaning and maintenance of household environments, with a focus on pet essentials such as beds and toys.
2.2 The need for pet dogs to go outdoors continues to drive the preference for travel-related pet products, while cleaning items like cat litter remain a significant expenditure for cat owners.
2.3 The deepening of human-pet bonds and the trend towards refined pet care suggest that pet supply usage scenarios will become more diverse. New categories like smart pet homes will see broader development opportunities.
3. Enhanced willingness to consume smart pet products drives market expansion.
3.1 Smart feeding and drinking devices remain the top choice for pet owners as they fulfill basic pet life needs.There is a growing demand for interactive monitoring devices that allow pet owners to remotely observe their pets' status when they are away. Collars with smart positioning features are favored by pet owners for outdoor activities with their pets.
3.2 Smart pet care emerges as a new trend in pet ownership, with smart products becoming the most desired category for consumer upgrades. In the future, the smart pet product market is expected to experience explosive growth.
4. Pet owners have a positive attitude towards smart pet product consumption, with cat owners showing higher willingness.
4.1 Pet owners generally hold a rational and proactive attitude towards smart pet product consumption, preferring products that enhance their pets' quality of life and alleviate the pressures of pet care.
4.2 Cat owners are more willing than dog owners to invest in smart pet products, with a higher proportion of high-spending individuals and higher average annual expenditure compared to dog owners.
Future Trends
Trend One: Smart pet care emerges as a trend, focusing on pets' daily lives and psychological needs.
|The smart pet product market is driven by the pet owners' "humanization" mentality towards pet care and the trend of "lazy consumerism." Smart products can alleviate feeding burdens, address issues of pet care when owners are away. Additionally, these products can monitor pet health and ease feelings of loneliness. Technological advancements and IoT technology are driving widespread adoption of smart home solutions, leading to the continued rapid growth of the smart pet product market.
|"Healthy pet care" has become a new trend in pet ownership. When choosing smart pet products, pet owners prioritize features such as health monitoring and reminders, as well as the ability to enhance their pets' quality of life.
Trend Two: Humanization of pet care gives rise to new demands, with pet products focusing more on emotional satisfaction.
l Pet owners project their own lifestyle onto their pets, beyond meeting their basic needs, leading to an upgrade in emotional and consumption demands. Pet owners now pay attention to the aesthetic and entertainment needs in pet care, rather than just practicality and functionality.
l The intimate bond between humans and pets is driving the refinement and diversification of areas such as pet home entertainment, pet travel, and pet grooming, with products placing more emphasis on extending and satisfying emotional value for pet owners.
Trend Three: Breaking boundaries and integrating, traditional enterprises are entering the pet home scene.
l Close human-pet relationship drives the refinement and smartification of pet products, continuously upgrading the pet product industry towards meeting the high-quality living demands of both humans and pets.
l Shared living spaces drive traditional enterprises to enter the pet product industry. Being pet-friendly becomes a consideration in product production and design. With the industry in its early stages and users lacking strong brand awareness, this stimulates traditional enterprises, particularly household appliance firms, to utilize their supply chains and R&D capabilities, delving into user needs and creating smart home appliance ecosystems.
The "2023-2024 Pet Industry Development Green Paper" provides a multifaceted analysis of the pet market and the challenges and opportunities that enterprises will face, ranging from macro-industry to market segment, population structure to consumer preferences, marketing channels to service formats. It offers diverse perspectives that can serve as a reference for the pet industry and brands. For more pet industry information, please follow us！
