This year, some institutions have released research reports about pet industry. Combining with the Pet Products field that TIZE focuses on, the following are several new development trends in the pet product industry.
This year, some institutions have released research reports about pet industry. Combining with the Pet Products field that TIZE focuses on, the following are several new development trends in the pet product industry.
The pet economy is not only a "beauty economy" but also a "lazy economy". According to Google Trends, the search volume for smart pet products such as smart feeders has significantly increased worldwide. The smart pet products market is still in a high-growth period, with huge growth potential and market space in the future.
Currently, the consumption of smart pet products mainly focuses on three items: smart dryers, smart litter boxes, and smart feeders. Smart pet products mainly apply electronic information technologies such as artificial intelligence and positioning systems to pet products. This enables some pet feeding devices, pet wearing devices, pet toys, etc., to have intelligent, positioning, anti-theft and other functions, which can better help pet owners take care of and look after their pets, interact with them remotely, and stay informed of their pets' living conditions in a timely manner.
Daily necessities for pets include pet clothing (clothes, collars, accessories, etc.), pet toys (dog chew toys, teething sticks, cat teasers, etc.), pet outdoor/travel (leashes, harnesses, etc.), pet cleaning (body cleaning : such as nail grinders, pet combs, environmental cleaning: such as hair removal brushes) and other categories of products.
Regarding pet leashes and harnesses, according to Future Market Insights, the dog collars, leashes & harnesses market was $5.43 billion in 2022, and is expected to reach $11.3 billion by 2032, with a CAGR of 7.6% from 2022 to 2032. The market size in the United States and European regions in 2022 was $2 billion and $1.5 billion respectively.
Europe and the United States are pursuing green and environmentally friendly products, and are willing to pay for sustainable packaging. Some data shows that nearly 60% of pet owners avoid using plastic packaging, and 45% prefer sustainable packaging. NIQ recently released "The Latest Trends in the Pet Consumer Industry in 2023" mentioned the concept of sustainable development trends. Pet brands that reduce waste, protect the environment, follow ESG principles, and adhere to sustainable development values will be more attractive to consumers.
Therefore, investing heavily in the development of green and energy-saving pet products may become one of the favorable measures to attract users. For enterprises that are engaged in the pet industry, it is necessary to conduct in-depth research on the latest market trends and development trends in the industry, and produce products that meet consumer needs based on actual circumstances, in order to make the brand stand out and win more market share.
TIZE is a high-tech enterprise focusing on the design, research and development, production and sales of pet products. Since its establishment, it has been committed to providing high-quality pet products to the market and customers, making pets safer and protecting the environment.