Labaran Masana'antu
TIZE- ƙwararriyar masana'antar kayan dabbobi ta al'ada kuma mai ba da na'urar horar da kare tun 2011.
Harshe
TIZE- ƙwararriyar masana'antar kayan dabbobi ta al'ada kuma mai ba da na'urar horar da kare tun 2011.
Kwanan nan, “Farin Takarda Masana’antar Dabbobin Dabbobin Sama ta 2023” an haɗa kai ta hanyar Ocean Engine (wani dandalin talla a China) da Euromonitor International (kamfanin da ke ba da bayanan masana'antu da bayanai).
Kwanan nan, "2023 Pet Industry White Paper" tare da Ocean Engine (wani dandalin talla a kasar Sin) da Euromonitor International (kamfanin da ke ba da bayanan masana'antu da bayanai). Haɗa yanayin yanayin masana'antar dabbobi ta Douyin tare da bayanan bincike na masu amfani da Euromonitor, rahoton ya ba da cikakkun bayanai game da tallace-tallacen kan layi da bunƙasa masana'antar dabbobi tare da yin nazari sosai kan matsayin ci gaba da yanayin masana'antar dabbobi ta kasar Sin daga bangarori uku masu zuwa.
Madogararsa: [Ocean Insights]
1. Masana'antar dabbobi ta kasar Sin ta fuskanci matakai guda uku na ci gaba a cikin 'yan shekarun da suka gabata, kuma a halin yanzu tana shiga wani lokaci na ci gaba cikin tsari sakamakon inganta cin naman dabbobin kasar. Bayanai sun nuna cewa, manyan abubuwan da ke haifar da saurin bunkasuwa da bunkasuwar masana'antar dabbobin kasar Sin sun hada da bunkasar tattalin arziki, da sauye-sauyen tsarin yawan jama'a, da sauye-sauyen dabi'un kiwon dabbobi, da ci gaban intanet.
2. A shekarar 2022, girman kasuwar cinikin dabbobin kasar Sin ya kai yuan biliyan 84.7, wanda ya zama kasuwa ta biyu mafi girma a duniya. Idan aka kwatanta da manyan kasuwannin ketare, matsakaicin yawan amfanin gida a kasar Sin ya yi kadan, wanda ke nuna babban yuwuwar samun ci gaba a nan gaba.
3. Gabaɗaya, sashin abinci na dabbobi shine babban jigon masana'antar dabbobi kuma yana ci gaba da jagorantar ci gaban masana'antar cikin sauri. A cikin kasuwar abinci na dabbobi, girman kasuwar cat da girman girman duk sun zarce na kasuwar kare. Kasar Sin ta shiga zamanin "tattalin arzikin cat" tare da busasshen abinci da ya rage na yau da kullun, yayin da jika da kayan ciye-ciye ke girma cikin sauri.
4. Tallace-tallacen kayan dabbobi suna karuwa akai-akai. A shekarar 2022, girman kasuwar sayar da dabbobi ya kai yuan biliyan 34, wanda ya kai kashi 40% na kason kasuwa. Gasar da ake yi a wannan kasuwa ta kasance cikin warwatse sosai, kuma kasuwa har yanzu teku ce mai shuɗi da ba a taɓa samun ta ba ga kamfanoni da yawa.
Rahoton ya bayyana masu amfani da dabbobin Douyin a matsayin masu sauraron da ake nufi, kuma daga ra'ayoyin "mutane, kayayyaki, da kasuwanni", ya yanke hukunci mai zuwa game da yanayin masana'antar dabbobin kasar Sin.
Trend 1: Masana'antar dabbobi tana jan hankalin mata masu yawa, Generation Z, da mutane daga manyan biranen, kuma sassa daban-daban suna nuna rashin daidaituwa da yawa.
Trend 2: Yawan masu mallakar dabbobi yana ƙaruwa, tare da Douyin ya zama babban dandamali ga masu amfani don koyo da siyan samfuran da suka danganci dabbobi.
Trend 3: Sinadaran abinci mai abinci suna zama mafi dabi'a da ƙoshin lafiya, tare da jerin abubuwan "emle".
Trend 4: Ingancin abincin dabbobi yana ƙara rarrabuwa, kuma hankalin abincin dabbobi tare da fa'idodin "lafiya ta hankali" yana ƙaruwa.
Hanya ta 5: Sanin abokan ciniki game da tsaftar dabbobi yana daɗaɗaɗaɗaɗawa, kuma samfuran gyaran dabbobi sun haɗu da buƙatun likita da kiwon lafiya tare da buƙatun kyau. Yin amfani da magungunan kwari yana girma, tare da kamar ƙuma da ƙwan ƙwan karnuka sun zama al'ada na yau da kullun.
Trend 6: Fasaha ta 'yantar da hannu. Kayayyakin dabbobi masu wayo suna shiga cikin rayuwar yau da kullun kuma suna ba da lokaci ga masu dabbobi.
Trend 7: Siyayya ta kan layi ta tsaya ɗaya ta zama al'ada, kuma Douyin ya zama cibiyar tsakiyar masu amfani don siyayya.
Trend 8: Dabarun tallace-tallace na mu'amala na iya zurfafa haɗin gwiwar mai amfani da haɓaka ƙimar alama.
A cikin kashi na ƙarshe na rahoton, dangane da cikakken nazarin yanayin masana'antar a halin yanzu da kuma ci gaban da ake samu a sassa biyu na farko, ya ba da shawarar jagorar dabarun 3C don tafiyar da masana'antar dabbobin Douyin daga bangarori uku - mabukaci, kayayyaki, da abun ciki. .
Dabarun masu amfani:
Mayar da hankali kan manyan nau'ikan ƙungiyoyin masu amfani guda uku kuma ku isar da ainihin ƙima daidai. Alamu dole ne su kula da ainihin abubuwan siye na waɗannan manyan rukunin masu amfani guda uku kuma su biya ainihin bukatunsu.
Dabarun Kayayyaki:
Ƙaddamar da fahimtar abubuwan da ake buƙata da kuma fadada layin samfur. Samfuran samfuran dabbobi suna buƙatar shiga kasuwar tsakiyar-zuwa-ƙarshe, haɓaka haɓaka samfuran ko haɓaka tambari, ƙwace damar da ingancin abincin dabbobi ke bayarwa zuwa ɓangaren kasuwa mai tasowa, da amfani da manyan fakiti don saduwa da farashin masu amfani- m bukatu.
Dabarun Abun ciki:
Zurfafa dangantaka tare da masu amfani ta hanyar tushen yanayi da ƙirƙirar abun ciki a tsaye. Musamman, samfuran dole ne su ƙirƙira dabarun abun ciki dangane da yanayin amfani da mai amfani, daidaita tsaka-tsakin buƙatu da wadatar waƙoƙin abun ciki daban-daban, fahimtar halayen shahararrun nau'ikan. da ƙirƙirar abun ciki a tsaye wanda ke sha'awar masu amfani, da yin amfani da batutuwa masu zafi don ƙara faɗuwa ta hanyar warware iyakokin da ke akwai.
A ƙarshen rahoton, ɗaukar samfuran 5 irin su McFoodie a matsayin shari'o'in wakilci, yana nazarin dabarun sadarwar tallan su akan dandalin Douyin. A cikin yanayin tattalin arziƙin da ke ƙara fafatawa a yau, wannan rahoton masana'antar zai iya taimakawa masu aikin masana'antar dabbobi su sami nasara a kasuwa yayin haɓakar masana'antar.
Za mu iya nazarin bayanai da fahimtar da aka gabatar a cikin wannan rahoton masana'antu masu iko don fahimta da fahimtar sababbin abubuwan da ke faruwa a cikin masana'antar dabbobi, kama buƙatun kasuwa a hankali, nuna fa'idodin mu na musamman, da daidaita dabarun da sauri idan ya cancanta don rungumar sababbin dama da ƙalubale.
